Personal Branding and the Rich

Posted By on April 17, 2009

Yesterday, I was in interviewed by Dan Schwabel, a self-proclaimed personal-branding expert, for his blog,  I was intrigued by his interest in The Richest Man in Town and in how RMITs think about their personal brands, and our conversation reminded me of F. Scott Fitzgerald’s famous quote, “The rich are different from you and me.” Dan’s questions about the wealthy and personal branding—a concept that Fast Company magazine made popular during the height of the Internet bubble with a 1997 cover story, “The Brand Called You”—led me to consider whether millionaires, multimillionaires and billionaires approach branding differently than we mere mortals.  Are the rich really different? Sure, they have more money than you and me, but in the final analysis, they put their pants on leg at a time just like the rest of us.  Here is what I said about how personal branding helped the RMITs achieved their success:

Absolutely, whether consciously or unconsciously, the reason America’s greatest successes have gotten to the top of their towns is because they are trusted. Successful personal brands, just like winning consumer brands, are based on mutual trust.

The RMITs I interviewed have built successful companies and enjoyed the resultant wealth because of many factors:

  • they have high-octane ambition
  • they own and control their own businesses
  • they do not fear failure
  • they are masterful salespeople
  • they build their personal brands by mooring themselves to high morals—they know that reputation rules everything.

To read the full interview click here:

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About The Author

W. Randall Jones is the author of The Richest Man in Town. Visit the About W. Randall Jones and About The Richest Man in Town pages to learn more.